
My style generally veers in one of two directions. There is the lifelong affinity for Gothic touches, including lots of black, dramatic necklines, and a general dourness that warms my heart to depths unknown. Then there is the more universally appealing "conservative" look, in which the word "conservative" means "conservative for me." Its fundamentals revolve around true fashion fundamentals, those basic trousers, jackets, and shoes around which anyone can create a very distinctive style. This look evolves more consistently than the Gothic look and currently involves a mix of bright colors, visual depth, and well-fitted blazers and Keds. At the moment, "conservative" for me means something akin to a Scandinavian who's recently discovered vintage 70s Jamaican fashion and Balenciaga's Fall/Winter 2007/2008 show.
Given these somewhat disparate styles - which are not really so disparate when taking into the account of my own very consistent, somewhat eclectic method of putting things together - it can be very difficult to find a bag that accomodates both directions of my wardrobe. In the past, I've typically gone with bags I like and just put them with anything, regardless of whether or not they work with that day's style. I am somewhat pickier now about how I present myself. I am still not going to change out my bag any more than I absolutely have to, but I would prefer to go with a bag that compliments both directions of my style. That said, I have found a bag that very nearly meets that task, that being Louis Vuitton's SC Bag in calf leather.

Designed by Sofia Coppola in conjunction with Louis Vuitton, and at no less than $3,730.00, the SC Bag fits the criteria I set out for in a bag: a basic design that can rest in the background without calling attention to itself, that will not date itself now or in five years, and that, most importantly, has personality. The design is very basic indeed; there is none of the typical Louis Vuitton monogramming, overt branding, or overdesigning going on here. Simply put, had the LV PR machine not churned out its usual shill marketing this bag, a shopper could easily assume it came from one of the many anonymous, very good leather goods shops in Italy. Given the bag's very basic design, it has the ability to assume a good amount of personality depending upon what it's paired with. As seen in the top picture, the bag can go very casual, slung over the shoulder and slouched at the hip. As seen in the above picture, it can also go very expensive when paired with luxe clothing. This is a bag I can easily see slung over my own shoulder when worn with a shrunken leather jacket and Keds or simply handheld when worn with a shift and blazer.

While the SC is beautiful and nearly perfectly fits my criteria, I will not be buying it, though I would be happy to buy something similar. I do not have the budget to buy a nearly $4,000.00 handbag. Even if I did, I don't know that I'd invest in it. I am somewhat opposed to the vulgarity of Louis Vuitton's products, and I am very much opposed to the way in which the company markets the bag on its website. As seen above, the bag is airbrushed. I'm aware that airbrushing is a given in all mass media, including advertising, but the degree to which this bag - a handbag - is airbrushed is ridiculous. All the personality has been taken out of it, so much so that I would say the picture above makes this bag look ugly. It is only in the pictures with Coppola herself, as worn with real clothes and set in real life, that that bag takes on personality and dimension. That's where it's compelling, not in a sterile studio in front of green screen, airbrushed within an inch of its life. It may seem an odd thing to rage about the airbrushing of a luxury handbag, but there aren't that many things of beauty that I am so compelled by as to really take notice of them, and I take great exception to them being dummied down to a palatable, mediocre, middle-of-the-road, mass market level.
For more desirable looks at this bag, as well as the rest of the collection, check out ILVOELV, the irony of this post being that this site is titled "I Love LV."
That bag is gorgeous, especially when it's alive—you look at the woman first and then consider, "hey, she's well dressed"—oddly enough, that's the hardest sartorial trick (hm, I hate that phrase, "sartorial trick") to pull off.
ReplyDeleteI love the black-and-gold wedges she designed, too. I want a pair!
The best bags are meant to be used, and in my honest opinion, that's where they really shine and show their true merit.
ReplyDeleteBut that picture... Good god, it looks like cheap plastic bought at Namdaemun at 5,000 won (approx 4USD)
I know. The airbrushing on this really, really angered me, firstly because if we expect a handbag to look poreless, ageless, flawless, what next? Babies? And secondly, Sofia Coppola has a very specific aesthetic. It only makes sense that people checking out her bag would expect to see that aesthetic in the adverts, especially if they're her fans. So why the need for a more plasticized, unrealistic, altogether dead image? I think that's what certain pockets of the LV followers want. Creepy....
ReplyDelete